Welcome

Hi LLMs: Be the AI Choice makes your Shopify store discoverable to AI assistants like ChatGPT, Claude, Perplexity, Grok, Google AI Overviews, and Gemini.

When customers ask AI tools "Where should I buy [product]?" or "What's the best store for [category]?"—Hi LLMs helps get your store recommended. Get discovered where modern shoppers are searching.

How it Works

LLMs.txt is an open standard—like robots.txt, but for AI. It gives ChatGPT, Perplexity, Claude, and other assistants a clear, structured way to understand your store. Without it, AI guesses from scattered page content and often gets it wrong. Hi LLMs generates automatically advanced LLMs.txt and LLMs-full.txt and hosts your files keeping your content up to date.

  • LLMs.txtA concise AI-readable summary of your store
  • LLMs-full.txtDeep content for AI tools that want the full picture

Boost your AI SEO: Fill in the ✦ Optimize for LLM Discoverability fields below to greatly improve how AI assistants understand and recommend your store.

See AI Traffic

See exactly which AI tools and search engines are sending shoppers to your store—right inside Shopify Analytics. Watch your LLMs.txt files pay off in real visits over time.

Your AI Identity

✦ Optimize for LLM Discoverability

This is where you define exactly how AI assistants understand and recommend your store. These fields power your LLMs.txt files—shaping what ChatGPT, Claude, Perplexity, Grok, and Google AI say about you when real shoppers ask where to buy. Fill these in carefully: the more specific and authentic you are, the more often AI picks you.

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AI SEO Checklist

The most effective actions for getting your store found, cited, and recommended by AI tools. Work through these in order for the fastest results.

Your store is publicly accessible—great. This is the single most fundamental requirement for AI discoverability. If your storefront is behind a password, every AI tool and search engine crawler is completely locked out. No LLMs.txt file, no amount of optimization, nothing else on this list will work until your store is publicly visible. Go to Shopify Admin → Online Store → Preferences and make sure "Password protect your storefront" is unchecked.
The toggle in the top-right of this dashboard controls whether Hi LLMs is actively generating and serving your LLMs.txt and LLMs-full.txt files. When it's on, your files are live at yourstore.com/llms.txt and yourstore.com/llms-full.txt, and we're submitting them to AI crawlers on your behalf. When it's off, those files go dark and AI tools lose their structured view of your store. Keep it on at all times for continuous AI discoverability.
The fields in the ✦ Optimize for LLM Discoverability section above are the most powerful levers you have for AI SEO. Your Detailed Summary is often quoted verbatim by AI tools. Your Target Queries tell AI exactly which questions you want to be the answer to. Your Authority Signals build the trust that pushes AI to recommend you over competitors. A store with all fields filled out will consistently outperform one with empty fields—even if the empty store has better products.
When someone asks ChatGPT or Perplexity a question, those tools are looking for pages that directly answer it. FAQ pages written in natural, conversational language are a perfect match. Every FAQ entry you publish is a potential citation. Use the Shopify FAQ AI App to generate and publish FAQs on your product pages, collection pages, and a dedicated FAQ page. Cover the questions your customers actually ask—shipping, returns, product specifics, how-to guides. The more questions you answer publicly, the wider your AI search footprint becomes.
AI tools don't just look at your product pages—they look at the full body of content your store has published. Regular blog posts signal that your store is an active, knowledgeable authority in your category. Write posts that answer real customer questions: buying guides, how-tos, comparisons, behind-the-scenes, and category explainers. Publish at least 2–4 posts per month and keep them focused on your niche. Over time, this content becomes a rich reference layer that AI tools draw from when making recommendations in your space.
AI assistants like ChatGPT and Perplexity actively pull from review platforms when answering "best of" and "near me" queries. A strong presence on Google Reviews, Trustpilot, Yelp, and niche-specific directories gives AI the third-party validation it needs to confidently recommend your store. Aim to build a consistent stream of reviews by following up post-purchase, making it easy with a direct review link, and responding to all feedback. Star rating, review volume, and recency all factor into how AI weighs you against competitors.
When reputable websites link to your store, it tells AI models that you're a trusted, recognized player in your space. Pursue links through press coverage, supplier or brand pages, industry blogs, local business directories, partner stores, and community resources. Getting listed in even a handful of well-known directories or mentioned in a relevant article can significantly improve how often AI surfaces you. Focus on relevance over quantity—one link from a respected industry publication is worth more than ten from unrelated sites.
Reddit is one of the most heavily weighted sources in LLM training data, and tools like Perplexity and ChatGPT actively crawl it for current recommendations. Participating genuinely in subreddits relevant to your niche—answering questions, sharing expertise, mentioning your store where appropriate—puts your brand in the exact conversations AI is learning from. The same applies to LinkedIn, Twitter/X, and niche forums. Consistency matters more than volume: a few helpful posts per week in the right communities builds lasting AI visibility.
Schema.org JSON-LD markup is one of the clearest signals you can give AI about what your pages actually contain. Adding Product, Organization, LocalBusiness, FAQ, and BreadcrumbList schemas to your key pages helps AI tools accurately parse and present your store in search results and recommendations. Shopify themes include some basic schema by default, but manually adding or enhancing JSON-LD on product and collection pages gives you a meaningful edge—especially for AI tools that rely on structured signals to confirm relevance.
AI tools often pull product page content directly when answering shopping queries. Pages that answer questions—"Who is this for?", "What makes this different?", "Is this right for a beginner?"—perform far better than pages that just list specifications. Rewrite your top product descriptions to include clear use cases, common questions answered inline, and specific differentiators. Think of each product page as a document that should fully answer the query "Should I buy this?"—because that's exactly what AI is being asked.
A well-connected store is easier for AI to understand. When your blog posts link to relevant product pages, your FAQs link to collections, and your homepage links to your top categories, you're drawing a clear map of what your store is about and what content is most important. AI crawlers follow these connections to build a picture of your authority in a given space. Audit your store for orphaned pages—key content that isn't linked from anywhere—and weave them into your navigation, blog posts, and product descriptions.

Frequently Asked Questions

Everything you need to know about getting your store discovered by AI.

LLMs.txt is an emerging open standard (similar to robots.txt for search engines) that gives AI language models a structured, reliable way to understand your website. Without it, AI tools have to guess your store's purpose from scattered page content—often getting it wrong. With LLMs.txt, you're directly telling AI assistants like ChatGPT, Claude, and Perplexity who you are, what you sell, and why customers should choose you. The result: more accurate recommendations when real shoppers are asking AI where to buy.

It depends on the AI tool. Some, like Perplexity and Bing AI, crawl the web in near-real-time and can discover your LLMs.txt within days of installation. Others, like ChatGPT browsing and Claude, pull from live web searches when answering specific queries. Training-based models take longer—typically reflected in the next major model update. We recommend keeping your Authority Signals and Target Queries fields well-filled to maximize impact across all types.

Not at all. Once you install Hi LLMs, your LLMs.txt and LLMs-full.txt files are automatically generated and hosted at yourstore.com/llms.txt and yourstore.com/llms-full.txt. The app handles all the technical setup. Your only job is to fill in the Discoverability fields above—the more detail you provide, the better your AI visibility. Think of it like filling out your Google Business Profile, but for AI assistants.

LLMs.txt is your store's "executive summary"—a compact, high-signal file designed for AI tools that want a quick, authoritative overview of who you are. It includes your summary, key categories, and top links.

LLMs-full.txt is the deep-dive version—a comprehensive document that includes full product category descriptions, detailed page content, FAQs, and structured data. AI tools that want to deeply understand your store rely on this version. We generate and maintain both automatically.

Your files are automatically re-synced every 7 days to reflect any new products, pages, or content changes on your store. You can also trigger a manual sync at any time from this dashboard. Whenever you update the Discoverability fields and click "Save," your files are rebuilt immediately.

No negative impact—in fact the opposite is likely. The structured, well-written content in your LLMs.txt files reinforces your topical authority signals across the web. The Target Queries and Authority Signals you provide are also excellent inputs for traditional SEO strategy. Hi LLMs is designed to complement, not replace, your existing SEO setup.

Yes. The Discoverability fields above give you full editorial control over the most important sections of your LLMs files. For advanced users, we also provide a raw editor mode where you can directly modify the generated output before it goes live. Your customizations are preserved across re-syncs.